Founded in 1975, Microsoft Inc. is ‘the worldwide leader in software, services and solutions that help people and businesses realize their full potential’. The company is famous for inventing and offering innovative products such as Windows, Office, Xbox, etc., that truly symbolize advanced technology. Even its logo, is a physical manifestation of the company’s technological pursuits.
Microsoft logo is a perfect example of ‘innovation meets simplicity’. The logo intelligently expresses the company’s mission of providing quality products to the customers with its strong slogan and simple typeface. The Microsoft logo like the company has become synonymous with latest computer technologies, innovative ideas and the comprehensive development of both. The logo consists of a simple typeface with an equally powerful slogan symbolizing potential and passion. Though the Microsoft logo was subjected to major critical transformations over the decades, its principal message has remained largely unaffected. At the beginning
, Microsoft adopted the so-called “blibbet” logo that was green with a fanciful lettered O in it. It was later discarded as the company’s trademark in 1994, when Microsoft adopted the more compact version of the current logo with the tagline: “Where do you want to go today?”. In 2002, inspired by the previous design, Microsoft started using the new Microsoft logo in the United States and eventually worldwide. It now features the slogan: “Your potential. Our passion”, which echoes a strong voice of consumer satisfaction and the brand’s fidelity.
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